There is no better example of the old axiom—you get out what you put it—than when applied to the selection of a sample for your survey data collection. Selecting the right sample will ensure that you can answer the questions that you desire when your study is done.
Sampling can be a scary process for those who are not familiar with the techniques, so when possible, we do recommend connecting with a professional sampling statistician to assist. However, there are some basics to consider when implementing a study like the MSL . . .
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